ProspectBa is a systematic design method and tools for envisioning alternative futures to a domain and exploring innovation opportunities connected to them. It provides a common framework for diverse innovation teams to identify and communicate domain problems and to simulate how they potentially change in response to driving forces (trends). ProspectBa produces a variety of knowledge about a domain from design parameters and variables to a portfolio of concepts which can be monitored. This knowledge can be applied across Front-End projects and product development cycles.
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